The Wolayita Zone Administration has made great strides in the social, economic and political spheres over the years in its efforts to achieve rapid and sustainable economic growth by developing a long-term and medium-term plan to alleviate poverty and backwardness and improve the public's access to various media resources.
It has developed and implemented a five-year strategic plan from 2013 to 2017 to ensure the development benefits of the people of the zone in the coming years. One of the major issues in this strategic plan is the establishment of Wolayita Television to make zonal, regional and national information available to the people of the zone. The past years of the plan show that if the zonal administration and the entire population can work hand in hand for the implementation of the plan, our country's efforts to become one of the middle-income countries can be achieved. The strategic plan aims to create a national consensus on national and regional issues by establishing a television station that can provide up-to-date information to the people of Wolayita, producing competent and fully qualified journalists and communicators in the zone, and creating a consistent flow of information.
In line with the set goal, the zonal administration is working to establish Wolayita TV station with the coordination and participation of the community and to enable the station to fulfill its objectives of informing, educating, entertaining and motivating the people for development.
The main purpose of the establishment of Wolayita Television is to make the Wolayita Zone accessible to the cultural and historical information of the people of the zone by investing heavily in various media outlets due to the lack of television media in the area. The zonal administration has launched a 24-hour television broadcast in the language of the people of Wolayita to provide 24-hour television coverage on its own channel. In order to enable the media to focus on government policies, strategies and programs, the region's peer-to-peer media has also been developed to provide training to journalists and technologists on policy and strategies, as well as professional journalism.
The efforts of the zonal administration to alleviate the current shortage of vehicles due to the fact that Wolayita Television is a newly established institution is commendable, but it needs a lot of attention and support due to the fact that the media broadcasts 24 hours a day.
In addition, there is no doubt that research-based quality assurance work needs to be done in order for the media to be competitive with other media outlets, and that there is a need to continuously increase the capacity of management and executives in relation to capacity building.
The organization of Wolayita TV with adequate manpower and material is of great importance and the institutional study of the institution's human resources is a priority. It should be noted that the current building of Wolayita TV Station is not for media purposes but for other purposes. It is also important to note that in the event of a power outage, there is always a need for a generator that can be replaced.
Wolayita Television is entertaining and educating the public, providing up-to-date and accurate information from government to people, and people to government. The Wolayita Television Southern Region Radio and Television Agency and Sidama Media Network, which was established to fulfill its responsibility to promote democracy, inform and implement the rights and obligations of the people, and to enable the people to live together in peace and harmony, have been licensed by Benchmark. Foundation launches pilot distribution on February 2, 2013 with recruitment, transfer and recruitment.
The media is one of the most important tools needed for a people to preserve and nurture their language, culture, history and other traditions. Therefore, Wolayita Television Office is working hard to provide timely and accurate information to the people of the zone in accordance with the broadcast proclamations and directives as well as the institution's editorial policy so that the zonal administration and people can fulfill their responsibilities efficiently. The media is important in disseminating government policies and strategies to the public and motivating the public to participate.
In order to meet the information needs of the people of the zone and make it more accessible to the media, the TV station aims to broadcast 24 hours of news, educational and entertainment programs 24 hours a day. Stakeholders need cooperation
Following is the vision, mission and values set by Wolayita Television to fulfill the missions given by the FDRE Broadcasting Authority and the zonal administration and people based on the vision of the country and the region, as well as the purpose for which Wolayita Television was established.
To see the nature of an information-rich society in the zone over the next 15 years by efficiently and efficiently disseminating information that will accelerate the country's transformation, development, good governance and democratic system building.
To help develop the political, economic and social consciousness of the zonal community by providing up-to-date, balanced, educational and entertaining information, as well as programs in the community and other languages that uphold constitutional and democratic principles and involve the community.
Teaching while having fun
Timely and reliable information
Balance and objectivity
Honesty and Participation
Transparency and accountability
Encourage the public's right to freedom of expression in accordance with the policies, laws, regulations and directives enacted by the zonal, regional and federal constitutions.
Creating a conducive environment for the community to have access to information and access to up-to-date and accurate information;
To play a supportive role in the economic, political and social activities of the society and to encourage the development of a democratic culture in the society.
Carrying out activities that promote the history, culture and language of the community and promote it both at home and abroad;
Distribute news and programs that are important to the zonal community;
Strengthen zonal regional and national unity by introducing government strategies, directions, policies and laws to the public;
Access to information that enhances the economic, social and political participation of the community;
Develop participation in one's own language to realize the development, good governance and democratic system building initiated by the community; Support efforts to promote the language and culture;
Enrich the community with information and help them play their part in development, democracy building and good governance.
Assist in the implementation of national consensus by disseminating government policies and strategies to the public.
Enabling the public to exercise their constitutional right to express themselves freely and democratically in the media.
Community history, language; Promoting cultural values â€‹â€‹and natural and man-made aspects;
Provide free, balanced and fair information to the community;
Encouraging exemplary activities of the zonal community
Creating a conducive environment for the community to share experiences with each other and with neighboring communities;